Vive la difference!

Zone Digital CMO Colm Murray tells the story of a meeting he had almost 20 years ago with prospective clients for his marketing & design company CMB Design. His meeting was with a new company who were talking about the seemingly crazy notion, at the time, of giving ovens free of charge to retailers, and … Continue reading Vive la difference!

What Digital Marketers can learn from Marcel Marceau

“‘Our UX Design will help you optimise the ROI on your DMI, blah blah blah’ ‘E-commerce is so 2013- Omnichannel vending is where it’s at now’ – he just kept spouting out marketing speak, before I had a chance to tell him what I wanted. I couldn’t wait for him to leave!” Those were the … Continue reading What Digital Marketers can learn from Marcel Marceau