Estimates suggest that 77% of Irish businesses are not engaged in e-Commerce in a “meaningful” way. One of the goals of the National Digital Strategy is to get a further 2,000 businesses trading online by the end of 2015. With this in mind, the Department of Communications,Energy & Natural Resources (DCENR) recently launched the Online … Continue reading Online Trading Vouchers- LEO (Local Enterprise Office) Programme
Zone Digital CMO Colm Murray tells the story of a meeting he had almost 20 years ago with prospective clients for his marketing & design company CMB Design. His meeting was with a new company who were talking about the seemingly crazy notion, at the time, of giving ovens free of charge to retailers, and … Continue reading Vive la difference!
“‘Our UX Design will help you optimise the ROI on your DMI, blah blah blah’ ‘E-commerce is so 2013- Omnichannel vending is where it’s at now’ – he just kept spouting out marketing speak, before I had a chance to tell him what I wanted. I couldn’t wait for him to leave!” Those were the … Continue reading What Digital Marketers can learn from Marcel Marceau