Social Media is supposed to be just that-Social.
Seems pretty obvious, right?
Well, seemingly not to everyone…!
On a personal level, I’d have to say I love Twitter.
In the beginning, I didn’t love Twitter-in fact I thought it was a bit silly, probably pointless, and populated by people with too much time on their hands.
Then I discovered I was following the wrong people, or rather, hadn’t discovered people who sparked my interest-not just from a business perspective, but those who had an interesting “take” on life and all it’s facets.
Yes, I spend a lot of time on other Social Media platforms and we do a lot of work with Clients who know they should be “doing” Social Media, but as I’m a 40something male, with a huge interest in Digital Marketing, Business, Politics, Food, Coffee, Music, Humour (and did I mention food…?) I tend to reach for Twitter more than other platforms.
My enjoyment of life is enhanced daily by following the musings of some great Social Media contributors- people who amuse, enlighten and challenge me on a reassuringly regular basis. Some of my favorites are wonderful Irish contributors on Marketing & Business such as Greg Canty (@GregCantyFuzion) Shane O’Leary (@shaneoleary1) & Frank Hannigan (@frankhannigan) and from an entirely different parish, the extraordinary Seth Godin, whose daily musings I love to see arriving in my timeline.
I always encourage Clients who want to gain an understanding of how they can utilize Social Media successfully to first of all think about the word Social, and what it means.
Facebook, Twitter, Google+, Pinterest, LinkedIn and other SM platforms are about 2-way conversations,not about ramming your business message down people’s throats.
Nobody wants to be stuck in the corner at a party with the guy who is droning on about what they do, and never shows an interest in you, and what you’re about. The same goes for Social Media.
Don’t be “that guy” (or girl, obviously!).
Don’t be the company or organisation that constantly posts purely about themselves, with messages that don’t add anything to the lives of their followers.
Do share useful information, provide insights, help answer questions for others, and you will find your own online following growing steadily.
Enjoy it-it’s Social!
Above all, remember the #1 Rule:
“If you’re going to be ON Social, you need to BE Social”
If you would like to talk to Zone Digital about your Social Media Strategy, we would love to hear from you.